What is SEO?

SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

Let’s face it very few people use the Yellow Pages to look up local businesses, most go to their computer and pull up a Search Engine and type in some keywords in order to find the business or product that they are looking for. Most people who use a computer are familiar with Google, Bing, Yahoo etc. As I’m sure you know, these are examples of search engines.

But what is a Search Engine you might ask? Search engines are like dictionaries. You type some keywords into the browser, much like you would look up a word in a dictionary, and they search engines query billions of factors to determine which content most closely matches your inquiry. The key to get a higher ranking on search engines for your business/website is by having a thorough recognition of what people are searching for on the internet, according to the niche that you are in. This understanding can come about by finding and searching for keywords that would be used to look up specific products or businesses such as yours. This is called ranking.

It is important to remember that not only do you need to know keywords your audience is using to find your business, but it also important to have an understanding of how the search engine crawlers acquire and interpret that information.

Therefore, search engine optimization is important for the success of any online business and the rankings that your business acquires on those search engines. Very few people go to the second page of any search engine result after doing a search. Think about it, when was the last time you went to the second page while searching for a specific item or piece of knowledge on the internet. This is what makes Search Engine Optimization so important. At AVirtualSky we can help you hone your website so that it is teaming with keywords, but we can also help optimize using backlinks and other current tools. This in turn, boosts the organic rankings of your business/website.

Keep in mind that although social media, paid advertising, and other online platforms can move traffic to specific websites, the majority of online traffic is driven by search engines.